strategy & copy
Brand Copywriter & Strategist
Creative thinker, writer and brand obsessive.
Copy by chels
lost for words?
I’m a copywriter, strategist, brand consultant & creative person.
For you, that means I’m someone who gets to the heart of what you do, what you want to say, and knows how to say it
I write good words, for good people, at good brands. Brands that have something worth saying, but need help saying it.
how i can help
Brand Strategy & voice
Define your brand and give it a personality.
brand copywriting & campaigns
Crisp copy that actually sounds like you.
Editing, Proof-reading & Narrative
You, but polished, and not by ChatGPT.
copy by chels
humanise your brand
People don’t remember the loudest brand in the room; they remember the one that made them feel something.
I love working with brands that have big missions and even bigger personalities. The best ones look, feel and sound unmistakably like themselves; that’s when real connection happens.
I have an instinct for the kind of writing that moves people, knowing what to say, what to cut and what to leave unsaid.
Work with me
Ready to find your words?
Pop me a message at email@email.com or introduce yourself on this quick form.